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Chartering a superyacht is the epitome of business success, and a corporate yacht charter allows you to leverage that prestige to win business and grow your brand. Whether you’re hosting clients on board for the Monaco Grand Prix, throwing a celebrity yacht party during the Cannes Film Festival, or heavily branding your yacht during a trade event like MIPIM, a corporate yacht charter broadcasts your company’s success to the world.
A luxury yacht provides the ultimate venue to impress clients. A superyacht is entirely private, luxurious, and has palatial accommodations to offer your VIP guests. The yacht comes with a professional crew including a private chef, and has ample space for hosting meetings— whether over a long seafood lunch on deck, or watching a screening in the yacht’s cinema during the Cannes Film Festival.
On a corporate yacht charter, business might not necessarily be talked about openly, but business is always being done. It’s a question of influence. When it comes time to decide who gets your business, faced with similar bids, who would you award the contract to? The company who simply presented their business case in a corporate boardroom, or the one who invited you on board a superyacht to eat canapes, drink expensive champagne, and watch the F1 cars race past during the Monaco Grand Prix? It’s not really a question, is it.
A private yacht is also a phenomenal venue for a party, with people spilling across the decks, dancing to the DJ on the sundeck as fireworks light up the sky. What better way to get people talking about your company, than with ‘the’ yacht party of the Cannes Film Festival?
An invitation aboard a superyacht is an invitation to influence. It is an advertisement-by-megayacht that your business is doing well, and that you treat your clients to extraordinary experiences.
A static yacht charter is a corporate yacht charter that remains on the dock for the duration of an industry event, and it presents an opportunity to heavily brand your yacht.
During trade events like MIPIM at the Cannes Palais de Festivals, yachts festooned in flags and branding line the docks, with companies inviting their clients and industry players on board for product launches, long lunches and glittering parties. The visibility and prestige of having a yacht at an event like this is a powerful endorsement of your brand. Festival attendees pass by in their hundreds and thousands each day, noting the companies and thinking ‘“Wow, Company X have a yacht here, they must be doing well.”
If you are a company on the rise, or trying to hold your position in an increasingly crowded marketplace, there is no better way to make your mark as a major player than with a static yacht charter.
Anyone who has ever tried to organise accommodation, venues, and daily transport for VIP clients and staff during an event like the Cannes Film Festival will know that it can be a logistical nightmare. The city is full to capacity, and whether you’re trying to book a floor of rooms at a hotel, booking meeting spaces, restaurants, and party venues- let alone chasing down near-mythical taxis to ferry staff and staff to the venue each day — the costs and headaches soon mount up.
A yacht is a superbly neat solution. It is a hotel, a restaurant, a business meeting space, and a party venue all wrapped into one — and in the case of Cannes, it’s located right in the middle of the event on the dock by the Palais de Festivals. Clients and staff simply wake up, eat breakfast and they are at the event, or welcoming clients on board. When you account for the different venues required for a truly impressive corporate showing at an event, a yacht is a surprisingly economical and sensible alternative to hotels. Not to mention that on a yacht, you are in complete control of the environment: who comes on board, what’s on the menu. The crew get to know your group well, and the same faces serve you and your guests every day — an experience that cannot be matched by big hotels, however good they are.
The bigger the corporate charter yacht, the more facilities you’ll find on board. Some charter superyachts have large passenger licenses and extra cabins, making them ideal both for static and cruising corporate yacht charters. Others have onboard spas, cinemas, gyms, and even helicopters for that trip from Nice airport. Regardless of size, all corporate yacht charters come with an expert crew for 7-star service to impress your guests, and Bluewater’s charter team can assist with shoreside support to make every element of your corporate yacht charter a success.
There is a final business case for corporate yacht charter that we must talk about. How better to reward and incentivise your high-performing executives than with a yacht charter? Perhaps a weekend cruise along the Riviera? Or perhaps a team-building sailing trip for staff on a Greek island? Even the fact your company ‘has a yacht at the Film Festival ’ is enough to build employee loyalty, with staff fighting for the right to go to Cannes each year. To be frank, employees and executives are less likely to leave an employer who takes them on a superyacht. In a time when your best talent can be headhunted so easily, employee loyalty matters. And there is no better way to say ‘thank you’ than with a superyacht experience.
The Bluewater charter division has decades of experience organising corporate yacht charters in Cannes and Monaco, and will assist with all elements of your corporate yacht charter, from providing branding materials to catering and additional crew for onboard events.
A corporate yacht charter announces to the world that you have ‘arrived’, and that you mean to do business. Let Bluewater help you send that message loud and clear.
