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We are thrilled to announce that Bertrand Mattei is taking over as the Head of Charter Management today, where he will bring his phenomenal ‘can-do’ attitude to deliver results for the Bluewater charter fleet.
Charter management, also known as yacht charter marketing, is the process of showing off your charter yacht to the world, creating a buzz about your vessel that drives up charter bookings, creates sought-after charter reputations, and increases the yacht’s resale value.
Charter management is often confused with charter brokerage, which is actually quite different! To market your yacht for charter, turn to a charter manager; to book a holiday on a yacht, turn to our amazing team of Bluewater charter brokers.
Effective charter management uses every tool available to promote your yacht to an elite global audience— whether that’s through magazine features and press launches, social media and video-walkthroughs, or showcasing your charter yacht at an international boat show like the Antigua Charter Yacht Show. Bluewater’s Charter Management team is innovative, meticulous—and with Bertrand at the helm, unstoppable.
Bertrand will be joined in the Charter Division by Becki Milton in her new role as a Charter Manager. Becki has had an outstanding journey with Bluewater, moving between multiple Bluewater divisions including Crew Placement, One, and the role of Group Sales Manager. Her all-rounder company experience, exceptional network, and outstanding yacht knowledge makes Becki a superb choice for Charter Manager, and a natural complement to Bertrand’s fresh-thinking style.
What better way to introduce a person than with their own words? We sat down for a short Q&A with ‘Bertie’.
Q: How many years have you been working in yachting?
15 great years. I started in the industry in 2007 at the age of 21, doubling as a charter broker and charter manager for a French company in Antibes. I’ve built my charter experience with different challenges since then, including setting up a superyacht charter department for a London-based merchant bank. I get a kick out of a challenge, and love bringing fresh ways of thinking into what is often quite a traditional industry.
Q: When did you join Bluewater?
I joined Bluewater in 2016 as a Charter Manager. I’ve always wanted to work for Bluewater, so I just sent an email to Peter Bennett (co-founder of Bluewater) to let him know I was interested in joining his company…and in a few weeks it was done! It was one of those career moves where destiny played a part.
Q: What are 3 key things you have learned in your years in this role?
Q: Are you currently looking for yachts to expand the Bluewater charter fleet?
Yes, absolutely! Charter demand is huge right now, and yacht owners who aren’t chartering their vessels out are missing out on potential revenue they can use to offset their yacht’s running costs.
We’re always looking to expand the charter fleet, particularly any yachts over 28m. Recently built yachts are particularly attractive to the charter market, but we’ve also got yachts that have been chartering for 20+ years and which remain very popular. There’s a market for every type of yacht, and our Charter Management Division specialises in identifying and targeting that market.
If you’re considering chartering your yacht out for the first time, or aren’t getting the results you wanted from your current charter manager, please just give me a call for a chat. We’ll have a strategy session on how we can do things differently and get the outcomes you want.
Q: Where does the Bluewater charter fleet operate?
We have the capacity and expertise to manage charter yachts all over the world. The Bluewater charter fleet is currently Med and Caribbean based, but we have managed charter yachts across the Pacific, Asia, Indian Ocean, and even down to Antarctica. Bluewater has global reach, so whether your yacht is in Antibes, Australia, or Alaska, we can market your yacht to the world.
Q: We are excited about your fresh energy. What do you hope to bring to Charter Management?
A more modern approach, and maybe a different mindset. The way I see it, yacht owners are our business partners. Brokers are our clients. There should be no rivalry between brokers and charter managers. I want to make it a symbiotic relationship that works for everyone.
Q. The Charter Management Division is evolving; we also welcome Becki Milton as a Charter Manager. What will Becki bring to the team?
Becki has an unrivalled network of Captains, thanks to the years she spent in the Crew Placement and One team at Bluewater. This will be a huge asset on many levels. This is a woman who knows the industry, and our company, inside out. We’re lucky to have her.
And Finally…
Remember we said there’s no better way to introduce a person than through their own words? Well, in this game, there’s one better. The words of a yacht owner.
This is what the owner of M/Y Salt has to say about Bertrand Mattei, Bluewater’s new Head of Charter Management.
“Bertrand never gives up on anything. He always has a plan that he builds step by step until he achieves his goals, and always has the best interests of us and our yacht at heart.”
Bertrand Mattei will fight to promote your yacht as he does every yacht in the Bluewater fleet. It’s an exciting time to charter your yacht through Bluewater
